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What I Saw Happen -- Q1 2019
Overall -- Tech scrutiny is here, 5G is lurking and trust is eroding
Ad load increasing everywhere by publishers and platforms
U.S. adults spend ten hours and 30 minutes per day connected to media, the same amount as one year ago
The iPhone has stolen time from every other media form over the past 10 years
The amount of people looking for jobs in ad tech is out of equilibrium, there are more job seekers than there are jobs available today. I don’t see this getting better, EVER. In the past, most people in ad tech were pulled into a new job today they all need to go look for a new job which can take months/years
CES is the perfect time of the year. Post holidays and get out of cold NYC, extends everyone's holiday another week
More erosion of trust across tech platforms
Brand advertising works
5G really means NO LATENCY; ability to download a movie in seconds. Many households will cut the monopolistic broadband cord
China has a huge middle-class upwards of 400 million people
In the United States, the Internet is a utility, like water or electricity. Google, Facebook and Amazon are not utilities
Large companies with technology experts on their respective boards do better in the long term. These technology experts can help these companies financially
Apple going all in on privacy, and will promote privacy, especially for the next 5G phone upgrade cycle
Breaking up the tech giants have millions of UNINTENDED CONSEQUENCES that none of us understand
Pretty much everyone who is watching television is on a second screen at the same time, unless you are watching Game Of Thrones
Anti-trust is one of the few government actions that always works
We should also break up the IAB
It’s okay not to be a leader but you need to be a fast follower
Innovate or die
It is always better to be part of a growing company and not a shrinking company
Lastly, as I always say, hire more analysts and teach them to fish not using excel
Click here for more -- https://us19.campaign-archive.com/?e=[UNIQID]&u=13392b017fb96cf013a4cd7af&id=d7452863c7