What I Saw Happen -- Q4 2018

Overall -- Spend more time thinking long term

Be like Amazon/Bezos start to plan today for 2-3 years in the future
Benchmarking is critical, we need more of it in the ecosystem; as an example, I have been helping STAQ with their programmatic benchmarking and think it truly insightful with real actionable insights
Pattern recognition is critical in today’s complicated advertising landscape
If you are not creating your dead! Status quo is STILL unacceptable in today's world
Millions of ideas out there, execution is everything, you need to believe and trust the people, if you can't hire the best people you can't win
Everything that had can be digitized in the world will be digitized
Media cycles keep recreating themselves we will soon have an aggregator of the skinny bundles
Did you do your Thanksgiving Black Friday and Cyber Monday programmatic post-mortem?
Tech is everything today, Tech is the oxygen in the room of all we do
No real innovation coming from the United States, probably coming from China and other countries in the future
Recurring revenue streams always are the best though these companies need massive amount of capital to be able to pull this off -- think Netflix and Amazon
eSports/eGaming is still growing toward the mainstream, but there are no clear winners/losers yet, this is a huge opportunity for some traditional media companies
Again, hire more analysts -- I think i say this every quarter
There is an ad tech business for everything cannabis -- DSP, DMP, Social Network, Ad Network...

Recent Posts